These days, no matter your business’s size or sector, it’s virtually impossible to ignore social media. Whether you’re targeting other businesses, or reaching new customers, there is huge potential for a robust social media strategy.
But, a strategy must be complemented with good social media graphics. While visual elements are important across every channel and aspect of the business, on social media, good graphics are the difference between success and a waste of time, money and other valuable resources.
Often, businesses look to reduce costs by creating visual social media content themselves, but soon find out how difficult of a task it actually is. Fortunately, there are professionals who can help and with the right one working alongside your business, your social media game will only go from strength to strength, winning you more customers and ensuring existing ones remain engaged.
Therefore, good social media graphics should be seen as an investment, not a cost. Here are some more reasons why…
One of the greatest benefits of having a skilled graphic designer handle your social media content is that they can help you create a professional online look. This is one of the greatest challenges businesses that attempt to upkeep their social channels themselves face, as for someone who is unfamiliar with using channels for business purposes, it’s easy to forget the importance of the details, such as ensuring images are the right size and are of high quality.
Failing to do this can massively impact the way new and existing customers view your business. It creates a perception of unprofessionalism and does you no favours in showcasing your work or products.
A skilled designer will know everything from the dimensions required for the various platforms and their features, and how to ensure image quality is not lost before you hit post.
They can also help you create a theme or particular aesthetic, whether that be using set colours or a filter that ensures all your graphics look consistent and on brand, and as a result, present a much more professional looking business.
The consistency also helps you create an online identity, which will aid in instilling trust in both new and returning customers.
Increased brand awareness
Investing in good social media graphics can also help you increase brand awareness. How, you might be wondering? Well, by first creating consistency and in turn, a strong brand identity, you will then be able to reinforce your brand with every new image you post.
This is particularly true if your graphics have been professionally created with use of your logo or other branding elements, such as colours and fonts.
Consequently, with each of these posts, awareness of your brand will deepen and customers will come to expect such high quality, professional products and services from you.
Additionally, although you will be paying for good social media graphics to be created, once you have them, they can be used and reused as you please. While it’s not advisable to overuse a graphic, using it to reinforce a message, or using it on different platforms, is a great way to maximise the investment. This will help you raise awareness of your brand for little to no extra cost.
Another challenge many people face is the misconception of the speed at which a good social media graphic can be made. In actual fact, it isn’t a speedy process at all, and especially not for someone who is unfamiliar with graphic design software.
So, by investing in a professional service to help you create good graphics, you can free up a lot of time, which you can then spend on doing what you do best - running your business and providing your excellent service!
As well as the actual designing process, a professional will also be able to help you with idea generation and open your eyes to new and creative ways to get your message across. This might include a switch up of design types, introducing you to ways to include alternatives to standard graphics, such as infographics, videos and gifs etc. into your social media strategy. While they will work alongside you to do this, it significantly reduces the time you need to spend racking your brain for new ways to attract customers.
There’s plenty of evidence to prove the importance of imagery of any kind in social media posts. Twitter, on average, posts with a photo get 35% more retweets than those without. Similarly, platforms such as Instagram or Pinterest rely solely on visual aids. With a good graphic to go alongside your content on any platform, there is potential for the impact to be much greater.
It's no secret that social media is saturated with competitors and other interesting content that can distract or even deter customers and make it incredibly difficult for your posts to stand out and have the intended effect on your target market.
However, by investing in good social media graphic designs, you can break through the white noise and reach your audience much more effectively. As well as looking more professional and pleasant, good graphics are engaging and evoke a response, which a skilled designer will know exactly how to do.
Whether it's a share, like or comment, the more your audience engages with your posts, the better they’ll perform and the more people they’ll reach. And although the formula might sound quite simple, creating a design that does all of that can be challenging. That is why many businesses opt to hire a professional.
So, there you have it - the many important reasons you should consider investing in some good social media graphic designs to take your business to the next level. To find out more about our social media graphic design service, please don’t hesitate to get in touch.