Embossing is a beautiful technique that can elevate the look, feel and finish of your prints. Whether you’re creating bespoke wedding invitations, business cards or anything else, find out how embossed detailing can help your designs really make an impact and leave a lasting impression.
In this blog, we give you the lowdown on all there is to know about the embossing technique.
What is embossing?
Embossing is a classic printing process that refers to the creation of an impression of a design, lettering or pattern into a card stock.
The great benefit of using this technique is the elegant and high-quality finish, which gives a product or branding element that has been embossed a minimalist yet luxurious feel.
How is embossing done?
An embossed design is created by using a press to either stamp or roll a design onto a stock card. But before going into the press, a die needs to be created.
The die refers to two metal plates, a front and back side, which will be used to sandwich the paper when it is in the press.
The design is etched onto one of the metal plates. This is referred to as the female die. Then, when sandwiched, the male die pushes the sheet into the female die, using both heat and pressure to create the embossed design.
Things to remember when embossing
There are however a few things to consider when working with this technique...
- Embossing is not really suited to very fine detail, such as shapes with thin lines or small type
- By treating embossing as a design element in its own right, you’ll get the best results
- Always be aware that the reverse of the printed item will be debossed, which will distort any text or design on that side
- Try to avoid embossing close to the edge or off your artwork area because as it is guillotined, it may flatten or chip which will be noticeable on the finished product
- Ensure you choose the right sort of paper to emboss as the textures play an important role. Lightweight, heavily coated, varnished or recycled are not great for embossing
- The thinnest part of the font being embossed should be no smaller than 1mm in width
- Blind embossing tends to make type and images look smaller or as though they have shrunk. For this reason, emboss a few points bigger and make any design elements slightly ‘fatter’
- If you can allow a little bit of space between each letter, it will ensure that your design doesn’t merge and remains legible
What surfaces can you emboss?
It is possible to emboss a number of different surfaces and materials. In fact, if you look around your surroundings now, it’s likely you’ll be able to see the variety and possibilities.
From paper and cardboard to glass, metal and plastic, the embossing options are endless. Graphic designers tend to focus on paper and card stock.
The benefit of adding embossed details to these designs is the impact it creates. It adds a whole other dimension to what can often be flat, ordinary collateral, and consequently helps you stand out from the crowd.
Items that feature an embossed detail are also often perceived as higher quality, allowing your design to create a luxurious and favourable impression on friends, family, colleagues, customers, and clients, or anyone else who may come across it.
Not convinced yet? Take a look at our portfolio and see it for yourself!
Hopefully the above has given you a little bit more insight into this gorgeous graphic design technique. If you need any advice or not sure what’s possible, we’re on hand to advise you on ways to make your band or designs stand. Get in touch.